Why do they do it ?- Simple answer- because it is profitable. The world is full of people who eventually will screw up and click or e-mail or get phished. So what? There are also many intelligent people out there looking for information on your product. If you present it correctly and in a clear and concise manner not only will they come read your information but they will also come back looking for more information.
However like the spammers you need to work hard and intelligently to achieve this. Here are some tips that you may not have thought of before.
- ASK THEM: Ask people what information they are looking to learn about and then bust your ass creating information that will save them finding it out there
- DON’T WRITE – DRAW: Create a snappy graphic and flow chart for a change to show what you mean. The infographic is taking hold more and more. Create a simple one about the topic you write about.
- WRITE LOTS AND SMALL: The Internet Age has reduced peoples attention span significantly. Write a little, add a graphic, write a little more, break it up into small pieces and write say 3 small articles, pages with links rather than one long yawn.
- ASK THEM FOR FEEDBACK: Ask people for feedback on your post. Say I am trying to get interest in this topic – what am I doing wrong here. Ask for frank feedback.
- MULTIPLE SITES: Well have more than one site so that you can cover more than one topic.
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