I have been reading tonight about building an online brand a new term in social media. At the moment I accept that I am present on-line but do not have a distinctive on-line brand. However besides the linked article above there are some steps that I have taken to build my brand.Twitter Presence
i work hard on Twitter to build my presence, share with other people what interests me and forward information that I find interesting. I am a big fan of Twitter and think that it is a very powerful tool in social media.
Blog Regularly
I keep this blog up to date regularly with information that I am passionate about and that I think people will find interesting. I put solid work into this and make sure that the information is crisp and up to date. A blog is really a personal perspective on the topics that are close to your heart. It is great if people come visit, learn, add to their RSS feed but ultimately it will not change the focus of the content that you produce. Comments are useful however and in my recent PowerPoint post I did get some useful feedback that I plan to include in an update soon.
Build a Solid Business Proposition Web Site
I recently updated my web design site so that it can provide the best information about my products and offerings. I work on it most days and hope that is also a valuable resource. Even if you were not interested in using me to build your site I think it would be a good starting point in answering the basics on what is required for starting a web site and on-line presence.
Other Social Media Tools
I am still peering from a distance at tools like Stumbleupon, Friendfeed, Facebook, and Linkedin as I do not want to enter this apce without think about where I want to end up. I will probably dedicate a week or so to each of these tools over the coming months, enjoy what htey give me and in the process continue to build an on-line presence.
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