Incestuous SEO Keywords for Technology Sites

Jul

Incestuous SEO Keywords for Technology Sites

posted by: Kieran Daly | category : SEO | comments : 0 Comment

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No this isn’t a post about incest the incest is that people building their on page may be a large part of the search volume for specific keywords hence the incest!

If you look at your keywords in the Google Keywords Tool. and think about what your competitors are doing then it shows that you should reduce the actual search volume by a certain factor.

Disclaimer this is not forensic just a random thought process about keywords.

Here a Keyword Example

Lets say your keywords are Hotels County Cork. It’s a pretty competitive keyword with 1300 searches in Ireland for July when I checked today.

Now lets analyse this number. If there is some SEO person doing some work out there for some of the hotels then the odds are that they Google this keyword combination at least once a day. So lets say there are 5 SEO people doing that – so scratch 5×30 days per month of those hits to give you 150.

Any self respecting hotel manager is looking at the competition out there. And again lets say there are 10 hotel managers doing a similar search once a day this gives you 10×30 to again give you 300 hits.

I would estimate very conservatively a certain percentage of the people who tapped in this search term weren’t even interested in booking a room in a cheap hotel in Cork. Lets say 100 of them (complete estimate there by the way may be on the low side?). They hit the back button pronto

So total above gives you 1300 – 550 = 750 reducing the actual real traffic (and again the number of random surfers may be higher).

So what is critical for you for on page development is the following points.

Make sure that your site does not depend on a limited set of keywords and use long tail keywords where possible even if the numbers are lower.
Your Call To Action on the landing page needs to be strong and make the page sticky (e.g. make them stay browse and read). A price offer, a contact link or form, an interesting article to read and so on.
On page SEO is not as important as having a very active off page strategy. Some people even say that if you have good off page then your on page doenst matter (however call to action is still important). If you are in a competitive niche then it may make sense to pay someone to do your SEO. Google SEO Ireland for the experts in this area.
Spend time working on good content it is the bye word of a good website. A blog can be a chain of free thoguht (like this one) but if you want traffic that generates sales then take time over your content, research your area, don’t just google, look at print books, read newspapers make your content unique.

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